Collaborating with Strategy/Planning teams to distill and create a killer brief that designers will understand, be inspired by and find easy to translate into the visual world.

Taking a budget and a client brief with CS and Strat and shaping it into a fully scoped and resourced piece, ready to land in the studio. (I often use the Agile method but can adapt to other styles that are preferred)

Delivering a positive briefing meeting with wider team, that offers structure, clarity and space for questions with design team at point of kick off.

Ideation sessions to generate ideas with creative teams.

Bringing energy into the early stages of a project as leader to uphold morale and bring idea-feeding positivity.

Getting the designers to see the creative opportunities in a brief so they can deliver their best, unique ideas.

Showing leadership and unwavering enthusiasm as ideas develop through the design development stages.

Close collaboration with the Design Director, CS and Strat as ideas are developed, honed and perfected ready to share with clients in a presentation.

Creative-first mindset as ideas are developed and honed, always in service of the brand and design strategies.

Mentoring creatives as they go from stage to stage through the design process.

Engaging with internal and external stakeholders to capture all feedback with the highest creative standards upheld in deployment.

Creating powerful storytelling presentations that sell work to clients in an engaging and thought provoking way. (A great deck is as important as the great idea you’re selling!)

Good ideas get better together. I’m a natural collaborator and seek all views in the creation of brands and brand identity.

I believe in the power of design, and that creativity can only flourish when creatives are in a positive mindset and environment.

I empower others to do their best work, and will champion conceptual thinking over executional layout every time.

Intuitive, adaptive, motivated, dedicated.

Success on projects, big or small is shared and should be acknowledged/rewarded.

Earning trust through collaborative partnership.

Demonstrating to clients that they have been heard and understood through the design work.

Understanding their challenges, desires and pain points and responding intuitively throughout projects.